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Driving Business in the New World

I attended an event last week held at the Googleplex in Mountain View, California. The event was “Driving Revenue in the New World” put on by the IT Network and Media Network of Young Presidents Organization. We had great guest speakers including several from Google and a panel including leadership from Youtube, Linkedin and Facebook.

I am a neophyte when it comes to marketing in the online world. I have been investing time in trying to understand the best approach to using social media in business this year. This event reinvigorated my passion for online marketing and the best practices. The event also opened my eyes to the need to create an entire online marketing plan from search engine optimization to Ad Words and banner ads online. Paid online advertising was not something I really looked at very seriously and now realize this is worth investigating further.

One piece of wisdom found was that the online strategy is not something you can just delegate. Leaders need to embrace this and understand all that can be done. I have a certain fascination with online marketing and social media so this reinforced what I was already thinking. The world of online marketing is completely different then the old world of marketing and just when you think you have it figured out you discover another entire dimension. This can be very exciting and possibly frustrating! You must thrive on learning.

If you are a business leader or an IT leader I believe you need to be reading and investigating the impact and the fundamental business changes your organization needs to be implementing to grow in the new world. The message of this event was that adopting an online strategy for marketing and interacting with customers will be necessary for business survival! So if you do not have a plan, now is the time to get one!