This year has been a year of cost cutting for businesses and this includes IT where the spending dropped a projected 8%. Goldman Sachs on Monday released a prediction of double digit IT spending growth in 2010! They are also predicting growth of about 15% in online advertising after a 4% decrease this year. This is a positive indicator for the business climate overall and even more significant swing for IT professionals. This 20% swing will put pressure on the industry to supply the products, services and technical professionals to meet the demand.
I have already seen an increase in interest and activity in the market. I think the inflection point will be October 22 when Microsoft releases Windows 7. After that, companies will begin technology refresh cycles at a faster rate as we move into 2010.
2010 looks like it will be a great year!
Google AP – Goldman Sachs