Being Relevant in 2010

Symantec CEO, Enrique Salem spoke of the importance of being relevant.

Relevant Pronunciation [rel-uh-vuh nt] –adjective
Bearing upon or connected with the matter in hand; pertinent: a relevant remark.

We are in a new era of so many media channels. Never mind that there are now a 1000 channels on television since there is a shift to social media and the billions of web sites on the internet. How does a business or a person be relevant in an environment that is very thin and infinitely wide? This is the 2010 question and we have had all of 2009 to think about it!

The key is to engage the right people with the right information in a very broad approach. Keep in mind this quote from Seth Godin a master at staying relevant in today’s environment:

“As in high school, the winners are the ones who don’t take it too seriously and understand what they’re trying to accomplish. Get stuck in the never ending drama (worrying about what irrelevant people think) and you’ll never get anything done. The only thing worse than coming in second place in the race for student council president is… winning.”

Use your passion for technology to be relevant in 2010!

Nortec Communications - Washington D.C