If there is one inevitability in the world of technology, it is the presence of change. Microsoft recently created waves with pivotal shifts in the introduction of Microsoft Solutions Partner designations, which go far beyond the traditional competency model and demand a greater level of expertise and commitment from partners. Where Gold Competency was once the gold standard (pun intended), these new specializations allow a more elite class of forward-thinking Microsoft partners to stand out as providers in Azure Services and Infrastructure, Modern Workplace and others.
What does this have to do with your business? It’s simple: not all Microsoft partners are alike.
Shopping without knowing what criteria to review can negatively impact every aspect of your business.
Demystify Microsoft Partner Program
The Microsoft Partner Program offers a comprehensive system designed to categorize partners based on their performance, skill, and dedication to customer success. This encourages partners to demonstrate their skills and share customer success stories. Knowing this helps customers like you gauge the real value a partner can bring you and identify a partner whose priorities align with yours.
Rethinking Microsoft Competencies – The Awakening
The Old: Gold and Silver Competencies Revisited
The traditional Gold and Silver Competencies are still relevant but no longer the whole story. The market is shifting, and what was once a guarantee of quality may no longer meet today’s complex business challenges. Today’s enhanced Microsoft partner competencies are focused on specialized expertise, answering the increasingly more intricate business requirements across industries.
These signify a mastery over specific domains, indicating that providers who hold these specializations are better equipped to offer specific, tailored solutions to advance your business needs. For example, Nortec holds a specialization in Azure Services, which means we’re offering much more expertise with our Azure support plans.
The adage that One size does not fit all has never been more fitting. Providers that aren’t keeping up are doing you a disservice.
Shining Example of Modern Work Partner Solutions Designation
Some designations already stand out for businesses, such as the Modern Workplace Solutions Provider. These signify a partner’s capability to deliver solutions that are aligned with remote work needs and advanced Office 365 licensing scenarios, proving more pertinent to your evolving business dynamics.
5 Big Benefits of an Azure Services Specialization
It’s easiest to explain the tangible benefits by sharing a specific example. These are some of the key benefits to these advanced specializations that Nortec’s clients are seeing.
Tangible Competitive Advantage
You shouldn’t have to be techy to know what your business needs. That’s what your partner is for. Working with the specialization means you’re accessing all potential avenues to jump ahead of your competitors.
More Money in Your Pocket
A partner with advanced specialization competencies can offer you more than just solutions; they can offer you results. Whether it’s optimizing your Azure Infrastructure or optimizing your Office 365 licensing to boost productivity, these specialized skills translate into real, tangible benefits for your business, such as reduced operational costs and increased revenue.
Staying Updated on Microsoft’s Latest Changes
You’re already wearing multiple hats as a business owner; you don’t need to become a tech expert on top of that. A progressive partner who’s ahead of the curve in specialized competencies can guide you through nuanced solutions tailored for your business.
Remaining in Microsoft’s Good Graces
Microsoft is constantly rearranging licensing structures based on new features and services. Many Microsoft partners are not as up to date on the nuances of licensing – and their customers end up footing the bill for their mistakes. With a partner who’s up to date, you can safely navigate these changes, ensuring minimal issues.
Sidestep Obsolete Tech
Think of your choice in a Microsoft partner as an insurance policy for your business’ future. By selecting a partner that is committed to mastering advanced specializations, you are essentially future-proofing your operations against obsolescence and ensuring that you are always leveraging solutions that can drive your business success.
Why Nortec Is Committed to Staying Aligned with Microsoft
Nortec has always put people first. We believe we do our customers a disservice if we are not consistently pursuing advanced learning and development. Our commitment to continual mastery of advanced specializations serves as a testament to our adaptability and readiness to help your business thrive as the world around you changes. We consult with our clients and offer strategic solutions with advantages that translate into real business benefits, from cost-saving Azure support plans to efficient Office 365 licensing options.
We aim to empower you to make well-informed decisions that can shape a prosperous and forward-thinking future for your enterprise. Your success is our success, and we are dedicated to ensuring that you are fully equipped to meet the challenges of today and tomorrow.
Take the Next Step
Ready to see how Nortec’s expertise can transform your business? Don’t leave your business’ future to chance. Book a consultation with us to explore tailored solutions that meet your unique needs and objectives.
By acting now, you’re not just choosing a Microsoft partner; you’re choosing a clear path to a more secure, efficient, and prosperous future!